This was a school project which we were meant to create a brand from scratch. I chose to create a socially responsible and ethical brand focused on sustainable clothing and habits.

The first logo is the complete logo, and the main one.

However, due to the need to create icons and for readability purposes, I created the second one.

The brand's slogan is 'Wear change, wear a smile, wear PAFA'. Hence, the sunny yellow smile against the blue sky backdrop, representing the hope for a new day, a better future, a better tomorrow.

If you would like to take a more in depth look, there's a brand book pdf preview below.

This was also a school assignment, however, this time based on a fictional client request (in this case, a clinic).

The objective was to create everything for the brand: from the logo to iconography and to product mockups. Everything.

One of the things our professor specifically told us to do on this project was to get creative.

So, I did just that. I got creative and after some research, I found that the most common colors were green and red. But, personally, I think blue is just a color that gives off a hopeful, professional, formal but calm, serene feeling.
And those are just the things I want my brand to be associated with, so I went with that.

One other thing I remember was coming up with the 'CN' logo combination resembling a heartbeat monitor's graphic representation of the beats per minute.

The creation of the brand's iconography was essentially a process of following the already established language of the logo and applying it to different, but similar concepts.

It was important to keep the language consistent, because having a thin line logo and then having 1000px wide icons is a bit weird and disfunctional.

Instead, I focused on keeping the low-width of the stroke and the unfinished aspect to the bpm monitor to the other icons, which ended up looking quite good and consistent.

Micas is a ficitonal Portuguese supermarket brand, which I created in a school assignment.

There is a logo presentation pdf file available for this project, so I'll link it below for you to take a proper look.

Open logo presentation file

My intent with this project was to - as with many others of my projects - do something new, beyond the expected, whilst remaining true to the client's idea and project description.

Thinking outside the box is key to make a brand stand out. Hence the different, but well thought-out colors, creating a distinction from the massive and overwhelming competition that exists in this niche.

The typography is also very different from the usual you would expect, but it achieves a somewhat familiarity, a connection with the public. I think what I mean to say is that this is a friendly looking logo, and that is key for the brand's public perception and success.

The use of green in this case can not only make the brand stand out as unique, but also as an eco-friendly sustainable one, which is an aspect that could be better explored.

The obejctive behind this project was to reinvent an already existing brand, by creating a new product that typically would not be associated with them. For example, Nike selling gaming assets, just something that seemed realistic and positive for the brand.

The brand I choose to do this with was Dr. Bayard, a well-known and respected Portuguese pectoral cough drops brand.

The product which I chose to introduce to the brand's catalogue was a...lollipop.

Although it might seem a bit weird and unexpected, I believe it is a winner choice, because the brand is typically associated with an older demographic. This product provides a new reach for the brand, while staying true to it's core identity.

Looking back on this logo redesign, it is a bit sloppy, but I think the core idea is solid and has a lot of potential for market reach and expansion.

All the designs were created on Adobe Illustrator and Adobe Photoshop. However, the packaging product mockup was created in Blender (3D software).

I even created some animations for the packaging, but the final product did not look all that great.

Throughout the whole project my intent always was to create a new branch to this well respected brand, while remaining loyal to their funny advertisement style and their design choices.

However, those same design choices had to be reinvented themselves, since this new product was being presented to an entirely different demographic.

In the end, I think I managed to achieve the desired goal, even though I now realise not everything was as well done as I had previously thought.